Our step by step strategy execution and optimization

  • Defining KPIs and objectives
  • Creating campaigns: media selection / targeting criteria / banners / auction / Dos & Dont’s launch strategies
  • Placing tags: look alike, trafic, acquisition (untargeting), leadgeneration, conversion, brandsafety, ad vissibility, video competion, product feed retargeting, etc
  • Phase Test & Learn (deploying strategies, data segments within our DMP, algorithms and creatives)
  • 1st adjustments in targeting creatives, strategies, recency, frequency, win rate, auction …
  • Analysis of gap between plans and real results (machine learning)
  • Automated real-time optimizations (via proprietary algorithms)
  • Daily analysis’ results and daily scrubs
  • Both Manual and Technical optimization
  • Detailed statistics through Zebestof real time dashboard
  • Final analysis and assessment on the overall campaign
  • Advisements on dos & donts, marketing mecanics and budget outlook for long term partnership
  • This methodology is our standard service level agreement since 2011. It is being updated with any new impacting feature in the media trading job expertise.