What’s a trading desk ?
An expert platform with full service approach between an advertiser who wants to show his products to the greatest number of people and publishers sites with millions of Internet users / readers.
Zebestof is a new generation trading desk : we deliver our advertisers’ banners in the right place at the right time with the right price based on several criteria. All this activity in real time and and auction-based. Our media traders then act as financial traders. They transform media and datas to deliver a combined product which gives better value to our advertisers, publishers and our users.
A single impression is worthless. Thanks to our intelligent technology, the ad value changes once it’s connected to the 3rd, 2nd party or 1st party data. We constantly optimize your campaigns with a performance goal. Zebestof trading desk is the first generation that optimizes your campaigns by associating a value to each user based on its profile. Our trading desk offer is strongly oriented for ‘performance’. For visibility & awareness purposes, we invite you to visit our “Branding Desk” page.