We buy the best advertising combo (targeting vs price) to maximize the performance of your campaigns.
Depending on the position, support, and especially on the user, our algorithms will give dynamic value to each user on real time thanks to a scoring.
But buying technology is not everything: the advertising creative is very important in the overall performance of the campaign. That’s why we strive to offer constantly new proprietary formats for your best delivery.
Also, the advertising support is very important in the overall performance of the campaign. That’s why we strive to offer constantly new type of sites to gain better reach within your context.
Zebestof was the first French Trading desk to offer Dynamic Creative Optimization (DCO) processed and managed internally.
We also offer Dynamic skins, that’s to say takeover of homepage with dynamic products insertion.
Finally, on innovative display formats, you also have access to dynamic Facebook banners (Ads and Newsfeed) and dynamic banners with custom geocalized weather feed or “near you” stores for instance.
Obviously, all these formats are placed in competition in real time and are A / B / C / X tested. Thus, the best format on the best audience is delivered while others are deleted .
The result: outstanding performance in RTB thanks to innovative formats. Get in contact with us to have a try.