Some information on behavioral data:
This is collected data based on the various sites visited by users. So, a user who visit auto forums will automatically enter into the “Autos” behavioral audience.
These data are provided by third party companies (3rd party data) or sites – advertisers and publishers – themselves. In this case, it comes 1st party data. Zebestof has its own network of sites to aggregate datas. All these datas are crossed with the main providers of behavioral market data to obtain high accuracy .
Each month, our servers handle more than 50 billion events ; they store to improve advertising campaigns’ performance .