Before delivering an ad, our system scans site content where it should bid for an ad placement.
Depending on the page content, and also keywords (semantic) inside the page, it will then decide which specific banner should be delivered…or not. Our technology scans and analyses keywords on billions of pages in real time, perfectly matching advertisers messages to relevant content instantly. Our technology optimize the effectiveness of an ad campaign by placing brands in their best context.
The system and the bidder will then decide if the adplacement & site meets our quality index and the context and keywords we want to target. If so, we will bid for the ad placement.