Real Time Bidding means that we only buy individual impressions based on criteria like socio demo segments. The targeting and cost efficiency opportunities presented by RTB are making it a revolutionary way of optimising your marketing budgets while collecting datas.
These criteria include the demographic category of the user.
Demographic data we have are age, sex, CSP, income, etc. of the user. We can precisely target only the users that meet some criteria based on past experiences.
For example, if your marketing studies show that your main audience is men 47, urban, with higher revenues 70K € / year, here are targeting that we operate on our side:
[MAN] + [40-50y/o] + [CSP ++] + [city of over 20,000 inhabitants]
And your campaign will affect only those people.