A user does a search on a third party site? We store this information and we are targeting this user based on his past research. We are able to offer you a perfect complement to your Adwords campaigns to achieve better ROI.
Thanks to strategic agreements with our partners research (price comparison sites, publisher sites), we have a fresh database within 7 days.
This data helps us delivering a better creative based on an internet search would that a user would have done X days before.