Technology

BEHAVIORAL TARGETING

This is collected data based on various websites visited by users. So, a user who visits auto forums will automatically enter  into the “Autos” behavioral audience.

These datas are provided by third party companies (3rd party data) or sites – advertisers and publishers – themselves. In this case, it ‘s called 1st party data.

Zebestof has its own sites network  to aggregate the datas. All these datas are mixed with the major providers of behavioral datas exchange to obtain better accuracy, recency in the targeting process.

GEOTARGETING

By combining two databases location by IP, we are able to determine precisely the geographical area of the user to whom we deliver a banner.

With this information, we create intelligent dynamic banners (related to weather flow for example, or banners that appear at the end of the movie  to show closest stores to the user ).

CONTEXTUAL

Before making an announcement, our system reads the contents of the page on which it is delivered.
Depending on the content, and if it finds relevant keywords, it may decide to spread a specific banner.

DEMOGRAPHIC

The demographics data are age, sex, CSP, income, etc. They are activated when the advertiser has already decided or analyzed his target thanks to its previous online/offline actions or thanks to a CRM analysis.

DISPLAY

Between dynamic banners products, Expand banners, rising stars format (300 * 600 and 300 * 1000), the display is at the heart of the innovations available in RTB.

VIDEO

Thanks to RTB and its exploitation by zebestof, you can deliver your advertising spots (15, 20 and 30s) on video wallpaper, pre roll and in banner formats

Video’s got nowadays a great adoption adn reach enabling you to advert on online video platforms like YouTube or Dailymotion, as well as traditional publishers or TV catchup sites

MOBILE

Mobile takes a leading part on RTB. Zebestof offers campaigns dedicated to mobile with specific formats to support the mobility of your users. We both target web mobile and in app marketplace for a greater user experience.

SOCIAL NETWORKS

Facebook has become one of the biggest Adexchanges market. We are able to offer you all the features available on Facebook in RTB. You can broadcast in Facebook Ads (banners on the right) or Facebook Newsfeed (in the newsfeed).

We can also help you on dynamic ads and retargeting banners, dedicated to Facebook. See  yourself.

YOUR ROI

R.O.I is the most important relation driver to Zebestof. To prove it, we have created a dedicated page to performance campains.

YOUR BRAND

Your brand? Our first concern. Avoid the risks and adopt the best solutions for your brand awareness by visiting our specific page branding.