Proprietary technologies vs 3rd party

Thanks to our proprietary technologies, our large inventory and our major data pools, we can greatly optimize your media investments while being responsive and customized in our solutions. We value people intensive services and we custom campaign planning ativities.We are devoted to great execution and campaign performance.

Shall you need awareness, visibility, acquisition or performance for your media plans, our teams provides the best quality / price ratio compared to traditional online channels. Our technologies enable us offering the best formats and targeting to deliver your objectives. You can see examples of format integration here by clicking both links :

Branding gallery  |  Performance gallery

  • ADA

    Agnostic Data Analyzer

    Our Data Management Platform (DMP), which processes billions of events per day and segments them to power our decision algorithms in real time. ADA is on the center of our architecture. More details +

  • BOB

    Best Of Bidder

    This proprietary technology will define each user's value in real time, thanks to information provided by ADA. BOB always knows the value of a user to an advertiser at a time T, with regards to its objectives. More details +

  • SAM

    Simple Ad Manager

    SAM is our ad server and delivers thousands of millions impressions on a monthly basis. He recognizes best ad placement and visible ones More details +

SMARTER TECHNOLOGY THANKS TO DATA

  • BEHAVIORAL TARGETING

    This is collected data based on various websites visited by users. So, a user who visits auto forums will automatically enter  into the “Autos” behavioral audience. …

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    BEHAVIORAL TARGETING

    This is collected data based on various websites visited by users. So, a user who visits auto forums will automatically enter  into the “Autos” behavioral audience.

    These datas are provided by third party companies (3rd party data) or sites – advertisers and publishers – themselves. In this case, it ‘s called 1st party data.

    Zebestof has its own sites network  to aggregate the datas. All these datas are mixed with the major providers of behavioral datas exchange to obtain better accuracy, recency in the targeting process.

  • GEOTARGETING

    By combining two databases location by IP, we are able to determine precisely the geographical area of the user to whom we deliver a banner. With …

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    GEOTARGETING

    By combining two databases location by IP, we are able to determine precisely the geographical area of the user to whom we deliver a banner.

    With this information, we create intelligent dynamic banners (related to weather flow for example, or banners that appear at the end of the movie  to show closest stores to the user ).

  • CONTEXTUAL

    Before making an announcement, our system reads the contents of the page on which it is delivered. Depending on the content, and if it finds relevant keywords, …

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    CONTEXTUAL

    Before making an announcement, our system reads the contents of the page on which it is delivered.
    Depending on the content, and if it finds relevant keywords, it may decide to spread a specific banner.

  • DEMOGRAPHIC

    The demographics data are age, sex, CSP, income, etc. They are activated when the advertiser has already decided or analyzed his target thanks to its previous online/offline actions …

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    DEMOGRAPHIC

    The demographics data are age, sex, CSP, income, etc. They are activated when the advertiser has already decided or analyzed his target thanks to its previous online/offline actions or thanks to a CRM analysis.

MORE INNOVATIVE DISPLAY FORMATS

  • DISPLAY

    Between dynamic banners products, Expand banners, rising stars format (300 * 600 and 300 * 1000), the display is at the heart of the innovations available in RTB.

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    DISPLAY

    Between dynamic banners products, Expand banners, rising stars format (300 * 600 and 300 * 1000), the display is at the heart of the innovations available in RTB.

  • VIDEO

    Thanks to RTB and its exploitation by zebestof, you can deliver your advertising spots (15, 20 and 30s) on video wallpaper, pre roll and in banner formats Video’s …

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    VIDEO

    Thanks to RTB and its exploitation by zebestof, you can deliver your advertising spots (15, 20 and 30s) on video wallpaper, pre roll and in banner formats

    Video’s got nowadays a great adoption adn reach enabling you to advert on online video platforms like YouTube or Dailymotion, as well as traditional publishers or TV catchup sites

  • MOBILE

    Mobile takes a leading part on RTB. Zebestof offers campaigns dedicated to mobile with specific formats to support the mobility of your users. We both target …

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    MOBILE

    Mobile takes a leading part on RTB. Zebestof offers campaigns dedicated to mobile with specific formats to support the mobility of your users. We both target web mobile and in app marketplace for a greater user experience.

  • SOCIAL NETWORKS

    Facebook has become one of the biggest Adexchanges market. We are able to offer you all the features available on Facebook in RTB. You can broadcast …

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    SOCIAL NETWORKS

    Facebook has become one of the biggest Adexchanges market. We are able to offer you all the features available on Facebook in RTB. You can broadcast in Facebook Ads (banners on the right) or Facebook Newsfeed (in the newsfeed).

    We can also help you on dynamic ads and retargeting banners, dedicated to Facebook. See  yourself.

SERVING OUR TECHNOLOGIES:

  • YOUR ROI

    R.O.I is the most important relation driver to Zebestof. To prove it, we have created a dedicated page to performance campains.

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    YOUR ROI

    R.O.I is the most important relation driver to Zebestof. To prove it, we have created a dedicated page to performance campains.

  • YOUR BRAND

    Your brand? Our first concern. Avoid the risks and adopt the best solutions for your brand awareness by visiting our specific page branding.

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    YOUR BRAND

    Your brand? Our first concern. Avoid the risks and adopt the best solutions for your brand awareness by visiting our specific page branding.