Bob (Best Of Bidder) is our proprietary bidder dedicated to RTB mediabuying. Bob scores any user in real time and also adjusts in real time the bidding. Bob is connected to all major adexchanges and bids on a billion of daily bid requests.

Bob uses datas provided by Ada to decide a bid value in real time.  If he wins the auction, he sends another request to Sam in order to execute a banner delivery.

Bob is strong enough to answer billions of daily worlwide requests coming from any adexchange in milliseconds.  These requests are called “bid requests’. Each received bid request, Bob must answer each adexchange to decide if he’s ready to bid and also what he’s likely to bid.