To choose your TradingDesk, you must compare and ask yourself several questions:
1 .What proprietary technology offers the Trading desk?
2 .What are its competitive advantages in technology?
3 .Compared to other trading desks, I have access to more visibility and transparency?
4 .Do the team that will manage my campaigns have significant experience?
5 . Interfaces are actually in real time?
6 .What features (dynamic banners, skins pages, Video, Facebook, Twitter) I have?
7 .The trading desk has an expertise in my industry?
To help you in your choice,Ratecard published a comparison of the different marketplayers. This comparison is available below or in High Definition Version here.