Our goal is to turn your visitors into buyers. Each visitor belongs to a segment based on their interactions on the site.
Depending on the segment, our algorithms will evalaute the value of this user at each step. If a user goes from Looker to Shopper, its value increases automatically. This value is then weighted by the time spent on site, the date of last visit and 83 other criteria that make our magic!
Here is the relational schema for each visitor wit his conversion funnel within a merchant site: