To choose your trading desk, you must answer to a few questions:
1 What proprietary technology offers the Trading desk ?
2 What are its competitive advantages in technology?
3 Compared to other trading desks, I have access to more visibility and transparency?
4 Do the teams that will manage my campaigns have significant experience?
To help you in your choic, Ratecard has published an overview that compares the different market players. This comparison is shown below.